Live status across launch blockers, creative pipeline, and tech dependencies. Last reviewed 2026-05-13. Update by hand as items close out.
Paid traffic goes to a purpose-built page (not the sweepstakes activation). Conversion path optimized for sign-up intent. Date TBD.
Working assumption: $9.99/mo or $79.99/yr single tier, 14-day free trial. Existing Bronze/Silver/Gold structure still in play. Tier choice locks CAC target.
Unlocks up to 8 prioritized conversion events per domain (we were constrained this flight). Cleaner attribution + better optimization signal to Meta. Required before Phase 3 launches.
Standard event set + Subscribe custom event for paid trial starts. Server-side via CAPI. PostHog → Meta destination configured.
Does Stripe/Recurly fire Meta's Purchase event at trial start ($0) or at first successful charge (day 14)? Determines what we optimize against and how we read paid CAC.
Connects Insider account identity to Meta retargeting and Subscribe events. Required for clean cross-event matching once paid push is live.
Which 2–3 HVU voices appear in the personality-driven hooks (talking-head explainer + "why it's free" founder-led)? Needs editorial sign-off + headshots/recordings.
Hook 1 is "This week on HVU Insider: [real headline]." Needs a recurring owner on HVU's side to feed the headline weekly — template makes it a 30-min designer task once headline lands.
Game-day carousel template — needs weekly content swap during football season. Pause/swap to recruiting cadence in offseason.
Brief delivered to creative team. Hooks 1, 3, 4, 6, 7 recommended for launch set. Three aspect ratios per hook (1:1, 4:5, 9:16) + two copy variants. Subtitled videos. 14 days from brief approval.
Dedicated content-pitch landing for evergreen Insider sign-ups. NOT the sweepstakes page. Spec in media-plans/HVU_Evergreen_Landing_Page_Brief.md.
Pulls 3 recent Insider headlines per content category dynamically. Fallback: static block with quarterly refresh.
Sync 2,253 P2.5 Insiders + activation-page visitors as a Meta custom audience for retargeting Phase 3. Refresh weekly. Hashed PII only.
30K seed received Apr 20. Re-process with current Insider exclusions before next Phase 3 push (existing members were included this time, which caused AS-W2's $2.41 CPA).
Custom subdomain pointing to the Netlify deploy. Keep the Netlify default URL active in parallel until DNS propagates.
This board is hand-curated. Review weekly. Items move to DONE by deletion — closed work doesn't persist on the board to keep the surface small.
Last reviewed: 2026-05-13