Always on. Always learning. Always growing the Insider base.
Three things run at once: a steady evergreen layer that grows the free Insider base, a paid-membership push that turns reach into revenue, and a roughly-monthly sweepstakes that surges new sign-ups fast.
The We Are Philly Sweepstakes (April 30 – May 5) closed at 2,253 new HVU Insider sign-ups at $2.00 each — roughly 2× the per-dollar efficiency of the Spring Game VIP Sweepstakes.
Three drivers: Saquon Barkley headlining the prize, no billing disruptions this time, and right-sized audience funding from Day 1.